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Business and licensing
Starting and growing a business
Market research
Market research
Contents
Overview
Research and market reports
Customer research - what you need to know
Information on market trends and competitor intelligence
Interpreting market information
The basics of quantitative and qualitative field research
Planning field research
Successful field research
Overview
The information on these pages explains:
what you need to know about market and customer research
how to build your knowledge
how using field research can fill in the gaps
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Research and market reports
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